According to a stat from Klaviyo, you can experience an 11x increase in average revenue per receipt for flows triggered by behaviour compared to campaigns. Whether converting leads to customers or delighting your existing customers,...
By utilising ecommerce tracking you can correlate your sales data, website usage data and conversion path data to acquire insight into how efficiently your digital marketing ecosystem is operating. The ecommerce data we regularly review...
Functional accessibility of your website for users to distinguish, navigate, understand and interpret through assistive technologies can be achieved by applying the POUR principles to web development as recommended by @w3c.
A must for any digital commerce website, meet your customers at the right time in the right place with Google Smart Shopping. It's easy to set up and takes minimal maintenance! If you don't, it's...
Social commerce has never been easier! With the recent launch of Facebook Shops and its seamless integrations with both Shopify and BigCommerce - to name a few - a powerful digital commerce ecosystem has been...
Why Facebook Shops? Whether from a business owners’ perspective or from your own consumer habits recently, we all know that shopping behaviours have been constantly shifting throughout the COVID-19 pandemic. As we try to establish...
Accessibility of digital content, does your content pass the test? A contrast checker will test your foreground and background colours against the W3C guidelines. What may look like enough contrast to one person is difficult...
Are you wondering what role your search, social and email campaigns played in a recent conversion? Or how long the conversion process took from initial interest to purchase? Then you need to find out more...
You can check out the '17 Things You Should Be Doing to Improve Your Google Analytics Setup' blog on our website for more recommendations.
Could you be losing sales by not accurately retargeting potential customers? Consider using dynamic retargeting ads to reach larger audiences in the consideration phase without creating a magnitude of ad variations - whilst still targeting...
Goals are important to measure exactly how your website is contributing to your business. Sure, newsletter subscribers don’t directly add to the bottom line but generally speaking they are easier to convert into and retain as...
Even before the world saw the seismic changes brought about by the COVID-19 pandemic, many marketing teams saw 2020 as the year of the website upgrade. According to research conducted by Hubspot at the beginning of the...
