Social commerce has never been easier! With the recent launch of Facebook Shops and its seamless integrations with both Shopify and BigCommerce - to name a few - a powerful digital commerce ecosystem has been...
Why Facebook Shops? Whether from a business owners’ perspective or from your own consumer habits recently, we all know that shopping behaviours have been constantly shifting throughout the COVID-19 pandemic. As we try to establish...
Accessibility of digital content, does your content pass the test? A contrast checker will test your foreground and background colours against the W3C guidelines. What may look like enough contrast to one person is difficult...
Are you wondering what role your search, social and email campaigns played in a recent conversion? Or how long the conversion process took from initial interest to purchase? Then you need to find out more...
You can check out the '17 Things You Should Be Doing to Improve Your Google Analytics Setup' blog on our website for more recommendations.
Could you be losing sales by not accurately retargeting potential customers? Consider using dynamic retargeting ads to reach larger audiences in the consideration phase without creating a magnitude of ad variations - whilst still targeting...
Goals are important to measure exactly how your website is contributing to your business. Sure, newsletter subscribers don’t directly add to the bottom line but generally speaking they are easier to convert into and retain as...
Even before the world saw the seismic changes brought about by the COVID-19 pandemic, many marketing teams saw 2020 as the year of the website upgrade. According to research conducted by Hubspot at the beginning of the...
Anyone can start their own digital commerce site these days. With platforms like Shopify, Wix.com, Weebly, Squarespace and WooCommerce you can create your own basic webstore in as little as a day. You can also...
As our online purchasing behaviours change due to the Coronavirus lock-down measures, many customers will be shopping at home, visiting websites, and consuming content using their work computers; and potentially viewing with a second monitor....
If you make sure your Google Analytics setup is completed properly it can give you invaluable data on your site users and their behaviours. The improvement in data quality will help you to continually optimise...
As our weather seasons start to change, the many states of Australia will turn at different times. The southern states turn cold very quickly, whilst the northern states are still warm and temperate. This may...
