Digital Mavens
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Enable Ecommerce Tracking to collect more purchase and transaction data
September 22, 2020

By utilising ecommerce tracking you can correlate your sales data, website usage data and conversion path data to acquire insight into how efficiently your digital marketing ecosystem is operating.

The ecommerce data we regularly review to better understand buying behaviours from a customers perspective are Shopping Behaviour, Checkout Behaviour, Product Performance and Sales Performance.

Check out our 17 Things You Should Be Doing to Improve Your Google Analytics Setup article or get in touch with your google analytics query today.

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