Use Google Optimize to kickoff your experimentation programs
Easy to setup and free for up to five concurrent experiments Google Optimize is a great way to start to…
Tip #14 Do you really know your website users?
Disability prevalence affects 1 in 5 Australians* and includes individuals who have visual, motor, auditory, speech, or cognitive disabilities. Incorporating…
Enable Ecommerce Tracking to collect more purchase and transaction data
By utilising ecommerce tracking you can correlate your sales data, website usage data and conversion path data to acquire insight…
Now Tip 11: POUR Principles
Functional accessibility of your website for users to distinguish, navigate, understand and interpret through assistive technologies can be achieved by applying the POUR principles to web development as recommended by @w3c.
Setup Google Smart Shopping to reach more customers
A must for any digital commerce website, meet your customers at the right time in the right place with Google…
Accessibility of digital content, does your content pass the test?
Accessibility of digital content, does your content pass the test? A contrast checker will test your foreground and background colours…
NOW TIP #6
You can check out the ‘17 Things You Should Be Doing to Improve Your Google Analytics Setup‘ blog on our…
NOW TIP #4 Create and track goals in Google Analytics
Goals are important to measure exactly how your website is contributing to your business. Sure, newsletter subscribers don’t directly add to…
The world changed when COVID-19 struck: Is your website prepared for what’s to come?
Even before the world saw the seismic changes brought about by the COVID-19 pandemic, many marketing teams saw 2020 as…