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    Use Google Optimize to kickoff your experimentation programs

    by Peter Zakrzewski December 10, 2020

    Easy to setup and free for up to five concurrent experiments Google Optimize is a great way to start to…

    Development, Martech, Strategy, Websites

    Tip #14 Do you really know your website users?

    by Kristen Hila November 11, 2020

    Disability prevalence affects 1 in 5 Australians* and includes individuals who have visual, motor, auditory, speech, or cognitive disabilities. Incorporating…

    Design, Development, Websites

    Enable Ecommerce Tracking to collect more purchase and transaction data

    by Rachael Ward September 22, 2020

    By utilising ecommerce tracking you can correlate your sales data, website usage data and conversion path data to acquire insight…

    Ecommerce, Websites

    Now Tip 11: POUR Principles

    by Kristen Hila September 17, 2020

    Tip #11: Functional accessibility of your website for users to distinguish, navigate, understand and interpret through assistive technologies can be…

    Design, Development, Websites

    Setup Google Smart Shopping to reach more customers

    by Rachael Ward September 2, 2020

    A must for any digital commerce website, meet your customers at the right time in the right place with Google…

    Digital Marketing, Ecommerce, Martech, Websites

    Accessibility of digital content, does your content pass the test?

    by Brandon Vega August 17, 2020

    Accessibility of digital content, does your content pass the test? A contrast checker will test your foreground and background colours…

    Content, Development, Websites

    NOW TIP #6

    by Peter Zakrzewski July 6, 2020

    You can check out the ‘17 Things You Should Be Doing to Improve Your Google Analytics Setup‘ blog on our…

    Martech, Websites

    NOW TIP #4 Create and track goals in Google Analytics

    by Peter Zakrzewski May 14, 2020

    Goals are important to measure exactly how your website is contributing to your business. Sure, newsletter subscribers don’t directly add to…

    Martech, Strategy, Websites

    The world changed when COVID-19 struck: Is your website prepared for what’s to come?

    by Kingston Lee-Young May 14, 2020

    Even before the world saw the seismic changes brought about by the COVID-19 pandemic, many marketing teams saw 2020 as…

    Strategy, Websites
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    Digital Mavens is a registered business under the Now Communications Group Pty Ltd (ABN: 39 130 456 094)

    Blog

    • A Martech Fireside Chat with Gorgias
    • What Is the Best Project Management Software for Working From Home?
    • A Martech Fireside Chat with Airwallex
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