What is Google Analytics 4?
If you haven’t heard about the new changes to Google Analytics, you soon will be hearing lots about it. Google…
BFCM is a thing in Australia, but why?
For the last 3 months my inbox has been flooded with emails for blogs, webinars and tools to help me…
A Martech Fireside Chat with Reviews.io
In this Martech Fireside Chat, I catch up with Tom Goodwin and talk about Reviews.io
#19: Google Analytics 4
Now’s the time to create a Google Analytics (GA4) property, you can run this alongside your existing Universal Analytics property….
Create and regularly update your Google My Business profile
Even if you don’t have a website you can still get good visibility in the Google SERPS with a My…
Create behaviour triggered email automations to drive higher revenue.
According to a stat from Klaviyo, you can experience an 11x increase in average revenue per receipt for flows triggered…
Setup Google Smart Shopping to reach more customers
A must for any digital commerce website, meet your customers at the right time in the right place with Google…
NOW TIP #7
Are you wondering what role your search, social and email campaigns played in a recent conversion? Or how long the…
Run dynamic retargeting ads to avoid losing sales and opportunities.
Could you be losing sales by not accurately retargeting potential customers? Consider using dynamic retargeting ads to reach larger audiences…