According to a stat from Klaviyo, you can experience an 11x increase in average revenue per receipt for flows triggered by behaviour compared to campaigns.

Whether converting leads to customers or delighting your existing customers, triggered flows or email automations are all about executing personalised, contextual emails in a timely fashion.

We’re talking going beyond your Welcome Series and Cart Abandonment – think Back in Stock, Browse Abandonment, Birthdays, Reviews and Customer Winback.

Connecting these dots between your digital commerce website, CRM and ESP will not only deliver a better experience to your recipients but an efficient way for your business to catch and convert the low hanging fruit.