NOW TIP #7
Are you wondering what role your search, social and email campaigns played in a recent conversion? Or how long the conversion process took from initial interest to purchase?
Then you need to find out more about Google’s Multi Channel Funnel reports.
These reports can provide you with valuable conversion path data, such as identifying the channels and campaigns that influence your conversions over time. You can then apply these insights to make more informed decisions when it comes to allocating resources and budget to your future marketing strategies.
Find out more about MCF reports here.