Big or small, organisations are always juggling multiple projects and priorities. Making sure there are effective ways of working to manage this workload is really important. Time and time again, I’ve seen one of the biggest punctures to staff morale is people feeling like they’re wasting their time and energy. As a project manager, the […]
By utilising ecommerce tracking you can correlate your sales data, website usage data and conversion path data to acquire insight into how efficiently your digital marketing ecosystem is operating. The ecommerce data we regularly review to better understand buying behaviours from a customers perspective are Shopping Behaviour, Checkout Behaviour, Product Performance and Sales Performance. Check […]
Functional accessibility of your website for users to distinguish, navigate, understand and interpret through assistive technologies can be achieved by applying the POUR principles to web development as recommended by @w3c.