Accessibility of digital content, does your content pass the test? A contrast checker will test your foreground and background colours against the W3C guidelines. What may look like enough contrast to one person is difficult to read by another.
Even before the world saw the seismic changes brought about by the COVID-19 pandemic, many marketing teams saw 2020 as the year of the website upgrade. According to research conducted by Hubspot at the beginning of the year, 63% of marketers are looking to carry out an upgrade this year, evidence that the digital world has significantly […]
Goals are important to measure exactly how your website is contributing to your business. Sure, newsletter subscribers don’t directly add to the bottom line but generally speaking they are easier to convert into and retain as customers. If you’re a content publisher then setting a goal for time on an article page or the depth to […]
Do you own or run an ecommerce store? If so, you'll be glad to hear that the shift to online shopping is showing no signs of slowing as 49% of consumers expect to shop online more frequently even after the pandemic according to GWI's Connecting the Dots Report. But the real questions is what's going […]
