Accessibility of digital content, does your content pass the test? A contrast checker will test your foreground and background colours against the W3C guidelines. What may look like enough contrast to one person is difficult to read by another.
Goals are important to measure exactly how your website is contributing to your business. Sure, newsletter subscribers don’t directly add to the bottom line but generally speaking they are easier to convert into and retain as customers. If you’re a content publisher then setting a goal for time on an article page or the depth to […]
If you haven’t heard about the new changes to Google Analytics, you soon will be hearing lots about it. Google Analytics 4 (GA4) is the latest version of Google Analytics. GA4 is not an update to the previous version of Google Analytics 3 (Universal Analytics) but a new system that replaces it. The switchover will […]
