Accessibility of digital content, does your content pass the test? A contrast checker will test your foreground and background colours against the W3C guidelines. What may look like enough contrast to one person is difficult to read by another.
If you make sure your Google Analytics setup is completed properly it can give you invaluable data on your site users and their behaviours. The improvement in data quality will help you to continually optimise your site experience and make better more timely data-driven decisions. Here are 17 things you should be doing to improve […]
By utilising ecommerce tracking you can correlate your sales data, website usage data and conversion path data to acquire insight into how efficiently your digital marketing ecosystem is operating. The ecommerce data we regularly review to better understand buying behaviours from a customers perspective are Shopping Behaviour, Checkout Behaviour, Product Performance and Sales Performance. Check […]
As we head further into 2025, one thing is clear: a high-performing website is no longer optional. Whether you’re focused on SEO, running paid ads, or delivering a smooth user experience, your site speed, structure, and technical health are critical to achieving results. The good news? There are plenty of ways to improve your current […]
