Desktop traffic has increased, consider adjusting your ad strategy.
As our online purchasing behaviours change due to the Coronavirus lock-down measures, many customers will be shopping at home, visiting websites, and consuming content using their work computers; and potentially viewing with a second monitor. The large screen size, vs mobile, means more chance for your content or ad to be noticed.
So if you are looking for ways to increase your website traffic, consider up-weighting or including desktop ads into your digital marketing spend. We are finding a significant increase in desktop traffic (vs previous periods) on our client’s sites and we are also seeing desktop ads improving in their click-through rates and purchase conversion rates.
For more information read how Australia’s online purchasing habits have changed during the Coronavirus.