Blog – Digital Mavens

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Digital Mavens Knowledge Hub

Welcome to the Digital Mavens Blog — your go-to for insights, trends, and tips on ecommerce, digital marketing, and customer experience.

+100 Essential Ecommerce Terms You Need to Know

As ecommerce continues to grow in importance, navigating the complex labyrinth of industry-specific jargon can seem daunting. That’s why we have created this handy glossary of essential ecommerce terms. We've curated this guide from our hands-on...

Ecommerce

Podcast: The AUDIO PROJECT with DEENA TEARNEY

Deena talks with Kingston Lee-Young, CEO of The Digital Mavens Listen to this great podcast discussion between our Chief Maven, Kingston Lee-Young and Deena Tearney from The Audio Project. Click below to listen on your...

Ecommerce

What is Google Analytics 4?

If you haven’t heard about the new changes to Google Analytics, you soon will be hearing lots about it. Google Analytics 4 (GA4) is the latest version of Google Analytics. GA4 is not an update...

Digital Marketing Ecommerce Websites

BFCM is a thing in Australia, but why?

For the last 3 months my inbox has been flooded with emails for blogs, webinars and tools to help me prepare for Black Friday Cyber Monday (BFCM). For the last 3 days it’s been flooded...

Digital Marketing Ecommerce Strategy

The Importance of Thanking Customers on Your Ecommerce Website

Retargetting ads, automated emails, SMS, personalised content, live selling, loyalty programs, cashback offers etc, etc. We have so many ways to try and convince users to buy, buy more, buy again, buy more often but...

Customer Service Ecommerce

Need Online Growth? Here's 5 Ways to Improve Your Ecommerce Performance.

If you're looking for advice on how to improve your ecommerce performance, read this article that features my top tips for growing your online store!

Ecommerce Martech

A Martech Fireside Chat with Reviews.io

In this Martech Fireside Chat, I catch up with Tom Goodwin and talk about Reviews.io

Digital Marketing Ecommerce Martech Websites

Ecommerce Shoppers Demand 'Entertain-Merce'

Do you own or run an ecommerce store? If so, you'll be glad to hear that the shift to online shopping is showing no signs of slowing as 49% of consumers expect to shop online...

Design Development Ecommerce

A Martech Fireside Chat with Gorgias, a Customer Service Solution

In this Martech Fireside Chat, I catch up with Billy McClennan from Gorgias - a Customer Service application built for ecommerce stores.

Customer Service Ecommerce Martech

What Is the Best Project Management Software for Working From Home?

Ok, good question. I can interview all your stakeholder and gather a detailed list of their requirements. Then we can do a software audit of the top few that I think meet all of the...

Martech

A Martech Fireside Chat with Airwallex

2021 is quickly shaping up to be a year of the tech stack. It doesn’t matter if you’ve been in the digital game for years or if you’ve just pivoted last year because of COVID-19,...

Martech

#19: Google Analytics 4

Now's the time to create a Google Analytics (GA4) property, you can run this alongside your existing Universal Analytics property. Combining both website and app data GA4 has answered our analytics prayers, automating the collection...

Martech

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