A Martech Fireside Chat with Gorgias, a Customer Service Solution

What Is the Best Project Management Software for Working From Home?

Ok, good question. I can interview all your stakeholder and gather a detailed list of their requirements. Then we can do a software audit of the top few that I think meet all of the...

A Martech Fireside Chat with Airwallex

2021 is quickly shaping up to be a year of the tech stack. It doesn’t matter if you’ve been in the digital game for years or if you’ve just pivoted last year because of COVID-19,...

#19: Google Analytics 4

Now's the time to create a Google Analytics (GA4) property, you can run this alongside your existing Universal Analytics property. Combining both website and app data GA4 has answered our analytics prayers, automating the collection...

Create and regularly update your Google My Business profile

Even if you don't have a website you can still get good visibility in the Google SERPS with a My Business profile. You can upload your contact details as well as products, menus, articles and...

Social Media and Customer Service

Social plays a significant role in your customer service strategy and providing a seamless multi-channel customer experience. A few years ago we would probably associate Twitter most with handling customer enquiries however consumer to brand interactions...

15: User Stories in UX Design Process

Learn to develop good user stories and turn them into a competitive advantage for your team. A user story is short, specific and goal-oriented. In one sentence, a user story will describe user type, what...

Tip #14 Do you really know your website users?

Disability prevalence affects 1 in 5 Australians* and includes individuals who have visual, motor, auditory, speech, or cognitive disabilities. Incorporating WCAG guidelines on Digital Accessibility to web design and web development improves the user experience...

Create behaviour triggered email automations to drive higher revenue.

According to a stat from Klaviyo, you can experience an 11x increase in average revenue per receipt for flows triggered by behaviour compared to campaigns. Whether converting leads to customers or delighting your existing customers,...

Enable Ecommerce Tracking to collect more purchase and transaction data

By utilising ecommerce tracking you can correlate your sales data, website usage data and conversion path data to acquire insight into how efficiently your digital marketing ecosystem is operating. The ecommerce data we regularly review...

Now Tip 11: POUR Principles

Setup Google Smart Shopping to reach more customers

A must for any digital commerce website, meet your customers at the right time in the right place with Google Smart Shopping. It's easy to set up and takes minimal maintenance!  If you don't, it's...