BFCM is a thing in Australia, but why?

For the last 3 months my inbox has been flooded with emails for blogs, webinars and tools to help me prepare for Black Friday Cyber Monday (BFCM). For the last 3 days it’s been flooded...

Create and regularly update your Google My Business profile

Even if you don't have a website you can still get good visibility in the Google SERPS with a My Business profile. You can upload your contact details as well as products, menus, articles and...

Social Media and Customer Service

Social plays a significant role in your customer service strategy and providing a seamless multi-channel customer experience. A few years ago we would probably associate Twitter most with handling customer enquiries however consumer to brand interactions...

15: User Stories in UX Design Process

Learn to develop good user stories and turn them into a competitive advantage for your team. A user story is short, specific and goal-oriented. In one sentence, a user story will describe user type, what...

Create behaviour triggered email automations to drive higher revenue.

According to a stat from Klaviyo, you can experience an 11x increase in average revenue per receipt for flows triggered by behaviour compared to campaigns. Whether converting leads to customers or delighting your existing customers,...

NOW TIP #7

Are you wondering what role your search, social and email campaigns played in a recent conversion? Or how long the conversion process took from initial interest to purchase? Then you need to find out more...

NOW TIP #4 Create and track goals in Google Analytics

Goals are important to measure exactly how your website is contributing to your business. Sure, newsletter subscribers don’t directly add to the bottom line but generally speaking they are easier to convert into and retain as...

The world changed when COVID-19 struck: Is your website prepared for what’s to come?

Even before the world saw the seismic changes brought about by the COVID-19 pandemic, many marketing teams saw 2020 as the year of the website upgrade. According to research conducted by Hubspot at the beginning of the...

Ensure your site is trustworthy, credible and legitimate.

Anyone can start their own digital commerce site these days. With platforms like Shopify, Wix.com, Weebly, Squarespace and WooCommerce you can create your own basic webstore in as little as a day. You can also...

Desktop traffic has increased, consider adjusting your ad strategy.

As our online purchasing behaviours change due to the Coronavirus lock-down measures, many customers will be shopping at home, visiting websites, and consuming content using their work computers; and potentially viewing with a second monitor....

How I manage work and teams online.

Big or small, organisations are always juggling multiple projects and priorities. Making sure there are effective ways of working to manage this workload is really important. Time and time again, I’ve seen one of the...

Why Your Business Needs to Care About Internal Comms