What is Google Analytics 4?

If you haven’t heard about the new changes to Google Analytics, you soon will be hearing lots about it. Google Analytics 4 (GA4) is the latest version of Google Analytics. GA4 is not an update...

BFCM is a thing in Australia, but why?

For the last 3 months my inbox has been flooded with emails for blogs, webinars and tools to help me prepare for Black Friday Cyber Monday (BFCM). For the last 3 days it’s been flooded...

A Martech Fireside Chat with Reviews.io

Create and regularly update your Google My Business profile

Even if you don't have a website you can still get good visibility in the Google SERPS with a My Business profile. You can upload your contact details as well as products, menus, articles and...

Create behaviour triggered email automations to drive higher revenue.

According to a stat from Klaviyo, you can experience an 11x increase in average revenue per receipt for flows triggered by behaviour compared to campaigns. Whether converting leads to customers or delighting your existing customers,...

Setup Google Smart Shopping to reach more customers

A must for any digital commerce website, meet your customers at the right time in the right place with Google Smart Shopping. It's easy to set up and takes minimal maintenance!  If you don't, it's...

NOW TIP #7

Are you wondering what role your search, social and email campaigns played in a recent conversion? Or how long the conversion process took from initial interest to purchase? Then you need to find out more...

Run dynamic retargeting ads to avoid losing sales and opportunities.

Could you be losing sales by not accurately retargeting potential customers? Consider using dynamic retargeting ads to reach larger audiences in the consideration phase without creating a magnitude of ad variations - whilst still targeting...

Desktop traffic has increased, consider adjusting your ad strategy.

As our online purchasing behaviours change due to the Coronavirus lock-down measures, many customers will be shopping at home, visiting websites, and consuming content using their work computers; and potentially viewing with a second monitor....

17 Things You Should Be Doing to Improve Your Google Analytics Setup

If you make sure your Google Analytics setup is completed properly it can give you invaluable data on your site users and their behaviours. The improvement in data quality will help you to continually optimise...

Now Tip #1 - Adjust your digital content targeting as seasons change.

As our weather seasons start to change, the many states of Australia will turn at different times. The southern states turn cold very quickly, whilst the northern states are still warm and temperate. This may...

Effective tips to grow your B2B Customer base in 2020