NOW TIP #7
Are you wondering what role your search, social and email campaigns played in a recent conversion? Or how long the conversion process took from initial interest to purchase? Then you need to find out more...
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NOW TIP #6
You can check out the '17 Things You Should Be Doing to Improve Your Google Analytics Setup' blog on our website for more recommendations.
Run dynamic retargeting ads to avoid losing sales and opportunities.
Could you be losing sales by not accurately retargeting potential customers? Consider using dynamic retargeting ads to reach larger audiences in the consideration phase without creating a magnitude of ad variations - whilst still targeting...
NOW TIP #4 Create and track goals in Google Analytics
Goals are important to measure exactly how your website is contributing to your business. Sure, newsletter subscribers don’t directly add to the bottom line but generally speaking they are easier to convert into and retain as...
The world changed when COVID-19 struck: Is your website prepared for what’s to come?
Even before the world saw the seismic changes brought about by the COVID-19 pandemic, many marketing teams saw 2020 as the year of the website upgrade. According to research conducted by Hubspot at the beginning of the...
Ensure your site is trustworthy, credible and legitimate.
Anyone can start their own digital commerce site these days. With platforms like Shopify, Wix.com, Weebly, Squarespace and WooCommerce you can create your own basic webstore in as little as a day. You can also...
Desktop traffic has increased, consider adjusting your ad strategy.
As our online purchasing behaviours change due to the Coronavirus lock-down measures, many customers will be shopping at home, visiting websites, and consuming content using their work computers; and potentially viewing with a second monitor....
17 Things You Should Be Doing to Improve Your Google Analytics Setup
If you make sure your Google Analytics setup is completed properly it can give you invaluable data on your site users and their behaviours. The improvement in data quality will help you to continually optimise...
Now Tip #1 - Adjust your digital content targeting as seasons change.
As our weather seasons start to change, the many states of Australia will turn at different times. The southern states turn cold very quickly, whilst the northern states are still warm and temperate. This may...
Online purchasing habits of Australians during Coronavirus
As Australians started reacting and adapting to the health, social and economic impacts of the Coronavirus...
Starting an online store, what do I need to know?
It’s never been so easy to create a ecommerce website. Just jump onto Shopify and you’re up and running.
Effective tips to grow your B2B Customer base in 2020
The days when the job of your business was "to sell" and the job of your customers was "to be sold to" are long gone.