Goals are important to measure exactly how your website is contributing to your business. Sure, newsletter subscribers don’t directly add to the bottom line but generally speaking they are easier to convert into and retain as...
Even before the world saw the seismic changes brought about by the COVID-19 pandemic, many marketing teams saw 2020 as the year of the website upgrade. According to research conducted by Hubspot at the beginning of the...
Anyone can start their own digital commerce site these days. With platforms like Shopify, Wix.com, Weebly, Squarespace and WooCommerce you can create your own basic webstore in as little as a day. You can also...
As our online purchasing behaviours change due to the Coronavirus lock-down measures, many customers will be shopping at home, visiting websites, and consuming content using their work computers; and potentially viewing with a second monitor....
If you make sure your Google Analytics setup is completed properly it can give you invaluable data on your site users and their behaviours. The improvement in data quality will help you to continually optimise...
As our weather seasons start to change, the many states of Australia will turn at different times. The southern states turn cold very quickly, whilst the northern states are still warm and temperate. This may...
As Australians started reacting and adapting to the health, social and economic impacts of the Coronavirus...
It’s never been so easy to create a ecommerce website. Just jump onto Shopify and you’re up and running.
The days when the job of your business was "to sell" and the job of your customers was "to be sold to" are long gone.
Some questions to ask yourself before jumping in and embracing a new online retail platform.
One of the most common questions people ask me when they are creating a new website is “where should I host my website and what do I need to consider?” In simple terms, web hosting...
Big or small, organisations are always juggling multiple projects and priorities. Making sure there are effective ways of working to manage this workload is really important. Time and time again, I’ve seen one of the...
