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    NOW TIP #4 Create and track goals in Google Analytics

    by Peter Zakrzewski May 14, 2020

    Goals are important to measure exactly how your website is contributing to your business. Sure, newsletter subscribers don’t directly add to…

    Martech, Strategy, Websites

    The world changed when COVID-19 struck: Is your website prepared for what’s to come?

    by Kingston Lee-Young May 14, 2020

    Even before the world saw the seismic changes brought about by the COVID-19 pandemic, many marketing teams saw 2020 as…

    Strategy, Websites

    Ensure your site is trustworthy, credible and legitimate.

    by Kingston Lee-Young May 12, 2020

    Anyone can start their own digital commerce site these days. With platforms like Shopify, Wix.com, Weebly, Squarespace and WooCommerce you…

    Strategy, Websites

    Desktop traffic has increased, consider adjusting your ad strategy.

    by Kingston Lee-Young May 7, 2020

    As our online purchasing behaviours change due to the Coronavirus lock-down measures, many customers will be shopping at home, visiting…

    Digital Marketing, Strategy

    17 Things You Should Be Doing to Improve Your Google Analytics Setup

    by Peter Zakrzewski May 6, 2020

    If you make sure your Google Analytics (GA) is set-up properly it can give you invaluable data on your site…

    Digital Marketing, Ecommerce, Websites

    Now Tip #1 – Adjust your digital content targeting as seasons change.

    by Peter Zakrzewski May 6, 2020

    As our weather seasons start to change, the many states of Australia will turn at different times. The southern states…

    Digital Marketing

    Online purchasing habits of Australians during Coronavirus

    by Kingston Lee-Young April 21, 2020

    As Australians started reacting and adapting to the health, social and economic impacts of the Coronavirus…

    Ecommerce

    Starting an online store, what do I need to know?

    by Peter Zakrzewski March 20, 2020

    It’s never been so easy to create a ecommerce website. Just jump onto Shopify and you’re up and running.

    Ecommerce

    Effective tips to grow your B2B Customer base in 2020

    by Kingston Lee-Young March 10, 2020

    The days when the job of your business was “to sell” and the job of your customers was “to be sold to” are long gone.

    Digital Marketing
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    • A Martech Fireside Chat with Airwallex
    • #19: Google Analytics 4
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