NOW TIP #4 Create and track goals in Google Analytics
Goals are important to measure exactly how your website is contributing to your business. Sure, newsletter subscribers don’t directly add to…
The world changed when COVID-19 struck: Is your website prepared for what’s to come?
Even before the world saw the seismic changes brought about by the COVID-19 pandemic, many marketing teams saw 2020 as…
Ensure your site is trustworthy, credible and legitimate.
Anyone can start their own digital commerce site these days. With platforms like Shopify, Wix.com, Weebly, Squarespace and WooCommerce you…
Desktop traffic has increased, consider adjusting your ad strategy.
As our online purchasing behaviours change due to the Coronavirus lock-down measures, many customers will be shopping at home, visiting…
17 Things You Should Be Doing to Improve Your Google Analytics Setup
If you make sure your Google Analytics (GA) is set-up properly it can give you invaluable data on your site…
Now Tip #1 – Adjust your digital content targeting as seasons change.
As our weather seasons start to change, the many states of Australia will turn at different times. The southern states…
Online purchasing habits of Australians during Coronavirus
As Australians started reacting and adapting to the health, social and economic impacts of the Coronavirus…
Starting an online store, what do I need to know?
It’s never been so easy to create a ecommerce website. Just jump onto Shopify and you’re up and running.
Effective tips to grow your B2B Customer base in 2020
The days when the job of your business was “to sell” and the job of your customers was “to be sold to” are long gone.