What is Google Analytics 4?
If you haven’t heard about the new changes to Google Analytics, you soon will be hearing lots about it. Google Analytics 4 (GA4) is the latest version of Google Analytics. GA4 is not an update...
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Welcome to the Digital Mavens Blog — your go-to for insights, trends, and tips on ecommerce, digital marketing, and customer experience.
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A Martech Fireside Chat with Reviews.io
In this Martech Fireside Chat, I catch up with Tom Goodwin and talk about Reviews.io
Tip #14 Do you really know your website users?
Disability prevalence affects 1 in 5 Australians* and includes individuals who have visual, motor, auditory, speech, or cognitive disabilities. Incorporating WCAG guidelines on Digital Accessibility to web design and web development improves the user experience...
Enable Ecommerce Tracking to collect more purchase and transaction data
By utilising ecommerce tracking you can correlate your sales data, website usage data and conversion path data to acquire insight into how efficiently your digital marketing ecosystem is operating. The ecommerce data we regularly review...
Now Tip 11: POUR Principles
Functional accessibility of your website for users to distinguish, navigate, understand and interpret through assistive technologies can be achieved by applying the POUR principles to web development as recommended by @w3c.
Setup Google Smart Shopping to reach more customers
A must for any digital commerce website, meet your customers at the right time in the right place with Google Smart Shopping. It's easy to set up and takes minimal maintenance! If you don't, it's...
Accessibility of digital content, does your content pass the test?
Accessibility of digital content, does your content pass the test? A contrast checker will test your foreground and background colours against the W3C guidelines. What may look like enough contrast to one person is difficult...
NOW TIP #6
You can check out the '17 Things You Should Be Doing to Improve Your Google Analytics Setup' blog on our website for more recommendations.
NOW TIP #4 Create and track goals in Google Analytics
Goals are important to measure exactly how your website is contributing to your business. Sure, newsletter subscribers don’t directly add to the bottom line but generally speaking they are easier to convert into and retain as...
The world changed when COVID-19 struck: Is your website prepared for what’s to come?
Even before the world saw the seismic changes brought about by the COVID-19 pandemic, many marketing teams saw 2020 as the year of the website upgrade. According to research conducted by Hubspot at the beginning of the...
Ensure your site is trustworthy, credible and legitimate.
Anyone can start their own digital commerce site these days. With platforms like Shopify, Wix.com, Weebly, Squarespace and WooCommerce you can create your own basic webstore in as little as a day. You can also...
17 Things You Should Be Doing to Improve Your Google Analytics Setup
If you make sure your Google Analytics setup is completed properly it can give you invaluable data on your site users and their behaviours. The improvement in data quality will help you to continually optimise...