Need Online Growth? Here's 5 Ways to Improve Your Ecommerce Performance.
If you're looking for advice on how to improve your ecommerce performance, read this article that features my top tips for growing your online store!
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Welcome to the Digital Mavens Blog — your go-to for insights, trends, and tips on ecommerce, digital marketing, and customer experience.
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A Martech Fireside Chat with Reviews.io
In this Martech Fireside Chat, I catch up with Tom Goodwin and talk about Reviews.io
A Martech Fireside Chat with Gorgias, a Customer Service Solution
In this Martech Fireside Chat, I catch up with Billy McClennan from Gorgias - a Customer Service application built for ecommerce stores.
What Is the Best Project Management Software for Working From Home?
Ok, good question. I can interview all your stakeholder and gather a detailed list of their requirements. Then we can do a software audit of the top few that I think meet all of the...
A Martech Fireside Chat with Airwallex
2021 is quickly shaping up to be a year of the tech stack. It doesn’t matter if you’ve been in the digital game for years or if you’ve just pivoted last year because of COVID-19,...
#19: Google Analytics 4
Now's the time to create a Google Analytics (GA4) property, you can run this alongside your existing Universal Analytics property. Combining both website and app data GA4 has answered our analytics prayers, automating the collection...
Social Media and Customer Service
Social plays a significant role in your customer service strategy and providing a seamless multi-channel customer experience. A few years ago we would probably associate Twitter most with handling customer enquiries however consumer to brand interactions...
Create behaviour triggered email automations to drive higher revenue.
According to a stat from Klaviyo, you can experience an 11x increase in average revenue per receipt for flows triggered by behaviour compared to campaigns. Whether converting leads to customers or delighting your existing customers,...
Setup Google Smart Shopping to reach more customers
A must for any digital commerce website, meet your customers at the right time in the right place with Google Smart Shopping. It's easy to set up and takes minimal maintenance! If you don't, it's...
NOW TIP #7
Are you wondering what role your search, social and email campaigns played in a recent conversion? Or how long the conversion process took from initial interest to purchase? Then you need to find out more...
NOW TIP #6
You can check out the '17 Things You Should Be Doing to Improve Your Google Analytics Setup' blog on our website for more recommendations.
Run dynamic retargeting ads to avoid losing sales and opportunities.
Could you be losing sales by not accurately retargeting potential customers? Consider using dynamic retargeting ads to reach larger audiences in the consideration phase without creating a magnitude of ad variations - whilst still targeting...