Social plays a significant role in your customer service strategy and providing a seamless multi-channel customer experience. A few years ago we would probably associate Twitter most with handling customer enquiries however consumer to brand interactions are rapidly shifting onto other channels. A Sprout Social stat indicated that 40% of consumers expect brands to respond within […]
By utilising ecommerce tracking you can correlate your sales data, website usage data and conversion path data to acquire insight into how efficiently your digital marketing ecosystem is operating. The ecommerce data we regularly review to better understand buying behaviours from a customers perspective are Shopping Behaviour, Checkout Behaviour, Product Performance and Sales Performance. Check […]
Disability prevalence affects 1 in 5 Australians* and includes individuals who have visual, motor, auditory, speech, or cognitive disabilities. Incorporating WCAG guidelines on Digital Accessibility to web design and web development improves the user experience helping to achieve your website goals.
