Ecommerce Shoppers Demand ‘Entertain-Merce’
Do you own or run an ecommerce store? If so, you’ll be glad to hear that the shift to online shopping is showing no signs of slowing as 49% of consumers expect to shop online more frequently even after the pandemic according to GWI’s Connecting the Dots Report.
But the real questions is what’s going to encourage consumers to buy your product or service? Well, apparently the third-highest motivator after free delivery and easy checkout is an entertaining shopping experience.
The call for what Global Web Index is referring to as ‘entertain-merce’ has the highest demand from high-income earners 32% and millennials 33% so there is big potential to impact your bottom line.
From AI, AR and Virtual Shopping experiences to video tutorials, quizzes and incorporating social proof there are lots of ways to adopt new features with varying budgets.
If you want to discuss ways to enhance your ecommerce experience for consumers then contact us for an obligation free discovery call with our CEO Kingston.