Update your Google My Business profile

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In this opinion piece Kevin Moore, argues that the modern-day marketer is ill-equipped in a world dominated by big retailers. I’ve been a professional marketer (MCIM) and a member of the oldest recognised marketing institute, the Chartered Institute Of Marketing (CIM) for almost 25 years now. The CIM is based in the UK and was […]

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With shopper habits evolving rapidly, the convenience format can take advantage by offering solutions that fit with changing lives. Filling up at the service station and about to use my 4c-a-litre discount voucher, I spied an offer to spend $20 in-store and get a further 10c-a-litre discount. Usually I would skip these obvious attempts at upselling and […]

Ensure your site is trustworthy, credible and legitimate.

Anyone can start their own digital commerce site these days. With platforms like Shopify, Wix.com, Weebly, Squarespace and WooCommerce you can create your own basic webstore in as little as a day. You can also stick your credit card down on Facebook or Google Ads and instantly start spending money on advertising for your new […]