Ensure your site is trustworthy, credible and legitimate.

Anyone can start their own digital commerce site these days. With platforms like Shopify, Wix.com, Weebly, Squarespace and WooCommerce you can create your own basic webstore in as little as a day.

You can also stick your credit card down on Facebook or Google Ads and instantly start spending money on advertising for your new digital commerce site.

Whether you'll sell anything though, is another thing.

One of the key tips for running a successful site is Trust. Think about it from your customers perspective. Have you done enough to show you are a legitimate site with products that will turn up once they have given you their money?

If not, then you find you get lots of traffic to your site, but not a lot of purchases.

Here are a few ideas to help increase the trust in your digital commerce site:

  • Have clear and easy to read terms and conditions,
  • Have a privacy policy,
  • Have a returns policy,
  • Clearly show credible contact details,
  • Have clear product images,
  • Have informative product information, and
  • Use a reputable payment gateway.

If you need help with getting your webstore going, visit our digital commerce services.

Tags

Related Blogs

NOW TIP #2
As our online purchasing behaviours change due to the Coronavirus lock-down measures, many customers will be shopping at home, visiting websites, and consuming content using their work computers; and potentially viewing with a second monitor. The large screen size, vs mobile, means more chance for your content or ad to be noticed. So if you […]
Read More
Exhibiting at a baby expo can provide a fantastic platform for brands to increase their brand awareness, sell product and most importantly build direct relationships with attendees. But knowing where to start, what to think about and what to focus on can be a daunting process if you haven’t done it before. With Now Comms […]
Read More
NOW TIP #4
Goals are important to measure exactly how your website is contributing to your business. Sure, newsletter subscribers don’t directly add to the bottom line but generally speaking they are easier to convert into and retain as customers. If you’re a content publisher then setting a goal for time on an article page or the depth to […]
Read More
Categories
Copyright © 2026
Chat to the Chief
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram