Accessibility of digital content, does your content pass the test? A contrast checker will test your foreground and background colours against the W3C guidelines. What may look like enough contrast to one person is difficult to read by another.
Anyone can start their own digital commerce site these days. With platforms like Shopify, Wix.com, Weebly, Squarespace and WooCommerce you can create your own basic webstore in as little as a day. You can also stick your credit card down on Facebook or Google Ads and instantly start spending money on advertising for your new […]
Do you own or run an ecommerce store? If so, you'll be glad to hear that the shift to online shopping is showing no signs of slowing as 49% of consumers expect to shop online more frequently even after the pandemic according to GWI's Connecting the Dots Report. But the real questions is what's going […]
By utilising ecommerce tracking you can correlate your sales data, website usage data and conversion path data to acquire insight into how efficiently your digital marketing ecosystem is operating. The ecommerce data we regularly review to better understand buying behaviours from a customers perspective are Shopping Behaviour, Checkout Behaviour, Product Performance and Sales Performance. Check […]
