Accessibility of digital content, does your content pass the test? A contrast checker will test your foreground and background colours against the W3C guidelines. What may look like enough contrast to one person is difficult to read by another.
Disability prevalence affects 1 in 5 Australians* and includes individuals who have visual, motor, auditory, speech, or cognitive disabilities. Incorporating WCAG guidelines on Digital Accessibility to web design and web development improves the user experience helping to achieve your website goals.
By utilising ecommerce tracking you can correlate your sales data, website usage data and conversion path data to acquire insight into how efficiently your digital marketing ecosystem is operating. The ecommerce data we regularly review to better understand buying behaviours from a customers perspective are Shopping Behaviour, Checkout Behaviour, Product Performance and Sales Performance. Check […]
Functional accessibility of your website for users to distinguish, navigate, understand and interpret through assistive technologies can be achieved by applying the POUR principles to web development as recommended by @w3c.
