Accessibility of digital content, does your content pass the test? A contrast checker will test your foreground and background colours against the W3C guidelines. What may look like enough contrast to one person is difficult to read by another.
If you haven’t heard about the new changes to Google Analytics, you soon will be hearing lots about it. Google Analytics 4 (GA4) is the latest version of Google Analytics. GA4 is not an update to the previous version of Google Analytics 3 (Universal Analytics) but a new system that replaces it. The switchover will […]
By utilising ecommerce tracking you can correlate your sales data, website usage data and conversion path data to acquire insight into how efficiently your digital marketing ecosystem is operating. The ecommerce data we regularly review to better understand buying behaviours from a customers perspective are Shopping Behaviour, Checkout Behaviour, Product Performance and Sales Performance. Check […]
If you need help getting started into digital commerce or need help optimising your existing ecosystem, please contact us. We are Shopify and BigCommerce partners and have extensive experience strategising, building, optimising and connecting digital commerce platforms to drive sales and improve customer lifetime value.
