Functional accessibility of your website for users to distinguish, navigate, understand and interpret through assistive technologies can be achieved by applying the POUR principles to web development as recommended by W3C.
Goals are important to measure exactly how your website is contributing to your business. Sure, newsletter subscribers don’t directly add to the bottom line but generally speaking they are easier to convert into and retain as customers. If you’re a content publisher then setting a goal for time on an article page or the depth to […]
Even before the world saw the seismic changes brought about by the COVID-19 pandemic, many marketing teams saw 2020 as the year of the website upgrade. According to research conducted by Hubspot at the beginning of the year, 63% of marketers are looking to carry out an upgrade this year, evidence that the digital world has significantly […]
As we head further into 2025, one thing is clear: a high-performing website is no longer optional. Whether you’re focused on SEO, running paid ads, or delivering a smooth user experience, your site speed, structure, and technical health are critical to achieving results. The good news? There are plenty of ways to improve your current […]
