NOW TIP #4 Create and track goals in Google Analytics

Goals are important to measure exactly how your website is contributing to your business. Sure, newsletter subscribers donโ€™t directly add to the bottom line but generally speaking they are easier to convert into and retain as customers. If youโ€™re a content publisher then setting a goal for time on an article page or the depth to which users are scrolling indicates if users are engaging with your content.

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