Social commerce has never been easier! With the recent launch of Facebook Shops and its seamless integrations with both Shopify and BigCommerce - to name a few - a powerful digital commerce ecosystem has been designed to help small businesses thrive online.

That being said, you don’t need a pre-existing webstore to reap the benefits of Facebook Shops, you can, in fact, run your whole operation within the platform.

Facebook Shops intuitive design tools enable you to curate and customise your digital storefront, providing your customers with a full-screen, fast and flawless immersive shopping experience without having to exit the platform. Head to commerce manager to get started.

Alternatively, you can start with a Facebook Page Shop via your business page, both features are well suited to merchants, retail and digital commerce advertisers. Either will strengthen your social commerce.

If you need help connecting the dots check out our article 'What does Facebook Shops mean for your business?'