NOW TIP #7

Are you wondering what role your search, social and email campaigns played in a recent conversion? Or how long the conversion process took from initial interest to purchase?

Then you need to find out more about Google's Multi Channel Funnel reports.

These reports can provide you with valuable conversion path data, such as identifying the channels and campaigns that influence your conversions over time. You can then apply these insights to make more informed decisions when it comes to allocating resources and budget to your future marketing strategies.

Find out more about MCF reports here.

Tags

Related Blogs

Airwallex & Digital Mavens Martech Chat
2021 is quickly shaping up to be a year of the tech stack. It doesn’t matter if you’ve been in the digital game for years or if you’ve just pivoted last year because of COVID-19, the tech race is on and there are plenty of new and exciting platforms and applications to help you improve […]
Read More
NOW TIP #6. "Use annotations in Google Analytics for key site changes and external events effecting site KPIs"
You can check out the '17 Things You Should Be Doing to Improve Your Google Analytics Setup' blog on our website for more recommendations.
Read More
NOW TIP #17
Social plays a significant role in your customer service strategy and providing a seamless multi-channel customer experience. A few years ago we would probably associate Twitter most with handling customer enquiries however consumer to brand interactions are rapidly shifting onto other channels. A Sprout Social stat indicated that 40% of consumers expect brands to respond within […]
Read More
Categories
Copyright ยฉ 2024
Chat to the Chief
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram