Our Work

Replatforming Toys R Us to Shopify Plus

When Toys R Us Australia wanted to move off their OS Commerce platform and move to Shopify Plus, they came to the Digital Mavens for our end-to-end capability and ecommerce Co-Pilot support services. Our responsibilities on the project were:

  • Ecommerce Strategy
  • UX Design
  • Information Architecture & Taxonomy
  • Supporting Ranging and Catalogue Management
  • Shopify Plus Template Selection and Customisations
  • UI Design and Branding
  • Shopify Plus Development and Store Set-up
  • App Installation and Integrations
  • Supporting MYOB and .WMS Backend Integrations
  • Testing
  • Fraud Management Set-up
  • Redirections of Thousands of SKUs and Pages
  • SEO
  • Email Marketing and Customer Nurture
  • Google Analytics, GTM, Shopping, and Ads
  • Performance Analytics, Insights and Reporting
  • Conversion Rate Optimisation (CRO)
  • Supporting Content Management
  • Supporting Pricing, Promotions and Marketing