Our Work

Replatforming Hobby Warehouse on Shopify

When Hobby Warehouse wanted to move off their OS Commerce platform and move to Shopify, they came to the Digital Mavens for our end-to-end capability and ecommerce Co-Pilot support services. Our responsibilities on the project were:

  • Ecommerce Strategy
  • UX Design
  • Information Architecture & Taxonomy
  • Supporting Ranging and Catalogue Management
  • Shopify Template Selection
  • UI Design and Branding
  • Shopify Development and Store Set-up
  • App Installation and Integrations
  • Supporting MYOB and .WMS Backend Integrations
  • Testing
  • Fraud Management Set-up
  • Redirections of Thousands of SKUs and Pages
  • SEO
  • Email Marketing and Customer Nurture
  • Google Analytics, GTM, Shopping, and Ads
  • Performance Analytics, Insights and Reporting
  • Conversion Rate Optimisation (CRO)
  • Supporting Content Management
  • Supporting Pricing, Promotions and Marketing