When Toys R Us Australia (ASX:TOY) decided to transition from their on-premise OS Commerce platform and move to Shopify Plus before the BFCM and Christmas sales rush, they came to the Digital Mavens because of our end-to-end e-commerce expertise and dedicated Ecommerce Copilot support services.

This strategic and critical move aimed to enhance their online presence, re-architect their ebusiness operations to the cloud, and boost their overall e-commerce performance. The added challenge was to plan, design, build, integrate, test, and deploy in 3 months to meet the the critical toys sales periods of BFCM and Christmas.

Our Role in the Project:

At Digital Mavens, we worked directly with the CEO, COO, and partnered with the internal teams to managed the entire re-platforming process, ensuring a seamless transition and thorough e-commerce deployment.

Our responsibilities included:

• Ecommerce Strategy
• UX Design
• Information Architecture & Taxonomy
• Supporting Ranging and Catalogue Management
• Shopify Plus Template Selection and Customisations
• UI Design and Branding
• Shopify Plus Development and Store Set-up
• App Installation and Integrations
• Supporting MYOB and .WMS Backend Integrations
• Testing
• Fraud Management Set-up
• Redirections of Thousands of SKUs and Pages
• SEO
• Email Marketing and Customer Nurture
• Google Analytics, GTM, Shopping, and Ads
• Performance Analytics, Insights and Reporting
• Conversion Rate Optimisation (CRO)
• Supporting Content Management
• Supporting Pricing, Promotions and Marketing

Results

Our holistic approach and expert execution ensured that Toys R Us Australia successfully transitioned to Shopify Plus: with improved functionality, an enhanced user experience, improved operational efficiency and with an immediate positive impact on sales growth. The project set up a solid foundation for their continued growth and success in the competitive toys e-commerce landscape.