We transitioned Babies R Us Australia (ASX:TOY) from their on-premise OS Commerce platform and moved them to Shopify Advanced to help enhance the overall shopping experience for parents and parents to be. We mapped out our consumer journeys so that the UX/UI design of the site made it easier for them to navigate and purchase what they needed for the families.

Our Role in the Project:

At Digital Mavens, we worked directly with the CEO, COO, and partnered with the internal teams to manage the entire re-platforming process, ensuring a seamless transition and thorough ecommerce deployment.

Our responsibilities included:

1. Ecommerce Strategy
2. UX Design
3. Information Architecture & Taxonomy
4. Supporting Ranging and Catalogue Management
5. Shopify Plus Template Selection and Customisations
6. UI Design and Branding
7. Shopify Plus Development and Store Set-up
8. App Installation and Integrations
9. Supporting MYOB and .WMS Backend Integrations
10. Testing
11. Fraud Management Set-up
12. Redirections of Thousands of SKUs and Pages
13. SEO
14. Email Marketing and Customer Nurture
15. Google Analytics, GTM, Shopping, and Ads
16. Performance Analytics, Insights and Reporting
17. Conversion Rate Optimisation (CRO)
18. Supporting Content Management
19. Supporting Pricing, Promotions and Marketing

Results

Our holistic approach and expert execution ensured that Babies R Us Australia successfully transitioned to Shopify Advanced with improved functionality, an enhanced user experience, improved operational efficiency and with an immediate positive impact on sales growth. Within the first few months of going live overall sales were up approximately 30%, returning customers were up by 12% and an increase in online sessions.