When Hobby Warehouse wanted to move off their OS Commerce platform and move to Shopify, they came to the Digital Mavens for our end-to-end capability and ecommerce Copilot support services.

Our Responsibilities

On the project we worked closely with the Hobby Warehouse team in the following areas:

• Ecommerce Strategy
• UX Design
• Information Architecture & Taxonomy
• Supporting Ranging and Catalogue Management
• Shopify Template Selection
• UI Design and Branding
• Shopify Development and Store Set-up
• App Installation and Integrations
• Supporting MYOB and .WMS Backend Integrations
• Testing
• Fraud Management Set-up
• Redirections of Thousands of SKUs and Pages
• SEO
• DNS Records Changeover
• Launch / Deployment
• Email Marketing and Customer Nurture
• Google Analytics, GTM, Shopping, and Ads
• Performance Analytics, Insights and Reporting
• Conversion Rate Optimisation (CRO)
• Supporting Content Management
• Supporting Pricing, Promotions and Marketing