Hobby Warehouse

Migrating Hobby Warehouse to Shopify

When Hobby Warehouse wanted to move off their OS Commerce platform and move to Shopify, they came to the Digital Mavens for our end-to-end capability and ecommerce Copilot support services.

Our Responsibilities

On the project we worked closely with the Hobby Warehouse team in the following areas:

Ecommerce Strategy
UX Design
Information Architecture & Taxonomy
Supporting Ranging and Catalogue Management
Shopify Template Selection
UI Design and Branding
Shopify Development and Store Set-up
App Installation and Integrations
Supporting MYOB and .WMS Backend Integrations
Testing
Fraud Management Set-up
Redirections of Thousands of SKUs and Pages
SEO
DNS Records Changeover
Launch / Deployment
Email Marketing and Customer Nurture
Google Analytics, GTM, Shopping, and Ads
Performance Analytics, Insights and Reporting
Conversion Rate Optimisation (CRO)
Supporting Content Management
Supporting Pricing, Promotions and Marketing

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