Hatching an egg-cellent plan to drive sales of select Ingham’s products which were seeing a decline and gain more consumer insights and loyalty, we created a vibrant competition website which helped to engage consumers with the brand in a new and fun manner. Consumers who purchased the products could go into a monthly prize pool to win. We supported the competition via social ads and eDMs. The total database doubled in a 6 month period and we saw a significant increase in sales across the range.
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