Even if you don't have a website you can still get good visibility in the Google SERPS with a My Business profile. You can upload your contact details as well as products, menus, articles and discounts. It's also an easy way to collect customer reviews and ratings.

#customerengagement #onlinevisibility #customerreviews #calltoaction #conversions

Social plays a significant role in your customer service strategy and providing a seamless multi-channel customer experience. A few years ago we would probably associate Twitter most with handling customer enquiries however consumer to brand interactions are rapidly shifting onto other channels.

A Sprout Social stat indicated that 40% of consumers expect brands to respond within the first hours of reaching out on social media.

Depending on your volume of customer interactions you may want to consider integrating helpdesk software like Gorgias for full visibility and control over your social communications, providing brand building and widescale contact through multiple channels.

Alternatively, you may want to focus on the in-platform communications settings like automated responses, away messages and bots to optimise your customer experience.

44% of consumers also say customer service distinguishes a brand from its peers, so time is of the essence!

Visit Gorgias to learn more about how a great solution for ecommerce businesses.

According to a stat from Klaviyo, you can experience an 11x increase in average revenue per receipt for flows triggered by behaviour compared to campaigns.

Whether converting leads to customers or delighting your existing customers, triggered flows or email automations are all about executing personalised, contextual emails in a timely fashion.

We’re talking going beyond your Welcome Series and Cart Abandonment - think Back in Stock, Browse Abandonment, Birthdays, Reviews and Customer Winback.

Connecting these dots between your digital commerce website, CRM and ESP will not only deliver a better experience to your recipients but an efficient way for your business to catch and convert the low hanging fruit.

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