Digital Strategy
Technology and digital are now a seamless part of our daily lives. Businesses need to keep up with all the changes and continue increasing their technology intensity. Digital Mavens can be your digital and technology transformation partner. Drawing on more than a decade of experience, we have worked with tech unicorns, global corporations, private-equity-backed ventures, Australian icons, government departments and agencies, and entrepreneurs across many different industries. We have developed our own unique strategic digital approaches to help businesses transform to better engage their customers, consumers, and employees in today’s world. Through our workshops, services and solutions, we can uniquely support businesses with their strategic use of technology, content, and creative to bridge the digital gaps with their customers. Please contact us for a chat or book a meeting with our Chief Digital Maven, Kingston Lee-Young. We would love to hear from you.
Our Digital Strategy Services
Digital Strategy
A strong digital strategy is essential for businesses looking to succeed in today’s digital world. We offer digital strategy services to help you plan and integrate digital into your business to meet the modern market demands, customer requirements, staff expectations, and the continued pace of technology development.
We will work closely with you to understand your business objectives and create a tailored digital strategy that is aligned with your unique needs and goals online. From defining goals and target audiences, to identifying the right digital media channels and tactics, to making the right software or technology decisions to process change and culture change initiatives.
Customer Experience (CX) Strategy
A strong customer experience (CX) strategy is essential for businesses looking to retain and grow their customer base. At the Digital Mavens, we offer customer experience strategy services to help businesses develop a comprehensive plan for delivering exceptional experiences aligned with and meeting your customers’ expectations.
We can help you develop a ‘customer-centric’ view of your business and map its real-world experience, identify opportunities for improving the customer experience, develop a plan for implementing CX initiatives, and measure the success of your CX efforts. With the right customer experience strategy, businesses can improve customer satisfaction, retention, and loyalty, leading to increased sales and success.
User Experience (UX) Strategy
A strong user experience (UX) strategy is essential for businesses looking to create engaging and effective digital products and platforms. We offer UX strategy services to help businesses develop a comprehensive plan for creating exceptional user experiences. Our experienced UX strategists will work closely with you to understand your user’s needs and behaviours, and create a UX strategy that is aligned with your business objectives.
We can help you develop a user’s view of your digital assets (website, eCommerce site and/or apps) and map their onsite journey aligned to your sales and marketing set-up. We will identify opportunities for improving the user experience and behaviours aligned to your user’s missions and expectations, help determine the right content architecture, and develop the best wireframes for each page, guiding the UI design and page design process.
Digital Ecosystem Mapping
Digital ecosystem mapping is a crucial component of any digital strategy. At the Digital Mavens, we offer digital ecosystem mapping services to help businesses understand the complex network of interactions between their digital products, platforms, and channels; and make more informed decisions about their digital strategy.
We will use various tools and techniques to create a visual representation of your business’s digital landscape, highlighting the relationships and dependencies between different elements. We can cover eCommerce ecosystem maps for omnichannel, B2B and DTC, as well as digital marketing ecosystem maps incorporating social media platforms, Google, inbound, onsite, and outbound activities.
