Tags – Digital Mavens

Why big retailers & smart customers are giving marketers big headaches

In this opinion piece Kevin Moore, argues that the modern-day marketer is ill-equipped in a world dominated by big retailers. I’ve been a professional marketer (MCIM) and a member of the oldest recognised marketing institute,...

Strategy

Why 7-Eleven is Australia’s second largest private company

The ever-rising urban population across the world is fuelling growth in the number of high-price, low-volume convenience stores. The UN estimates that 36 million people a year leave the countryside to move to the cities...

Strategy

National brands still pull shoppers into store

In the 1970s and 1980s Sam Walton used to gate crash supplier meetings between his buyers and the salesmen. In those days, they were all sales men in Rogers, Arkansas selling ‘national brands’ to his little, but growing,...

Strategy

FMCG marketing – Buy in or fall out

It’s old news that we’re living in a new digital world. As marketers, we can hardly keep pace with technology’s speedy innovations and their rapidly evolving improvements. We’re flooded with reams of data we don’t...

Strategy