When Toys R Us Australia wanted to move off their OS Commerce platform and move to Shopify Plus, they came to the Digital Mavens for our end-to-end capability and ecommerce Co-Pilot support services. Our responsibilities on the project were:
- Ecommerce Strategy
- UX Design
- Information Architecture & Taxonomy
- Supporting Ranging and Catalogue Management
- Shopify Plus Template Selection and Customisations
- UI Design and Branding
- Shopify Plus Development and Store Set-up
- App Installation and Integrations
- Supporting MYOB and .WMS Backend Integrations
- Testing
- Fraud Management Set-up
- Redirections of Thousands of SKUs and Pages
- SEO
- Email Marketing and Customer Nurture
- Google Analytics, GTM, Shopping, and Ads
- Performance Analytics, Insights and Reporting
- Conversion Rate Optimisation (CRO)
- Supporting Content Management
- Supporting Pricing, Promotions and Marketing