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    #19: Google Analytics 4

    by Rachael Ward February 10, 2021

    Now’s the time to create a GA4 property, you can run this alongside your existing Universal Analytics property. Combining both…

    Martech

    Social Media and Customer Service

    by Rachael Ward February 3, 2021

    Social plays a significant role in your customer service strategy and providing a seamless multi-channel customer experience. A few years ago…

    Martech, Strategy

    Create behaviour triggered email automations to drive higher revenue.

    by Rachael Ward October 8, 2020

    According to a stat from Klaviyo, you can experience an 11x increase in average revenue per receipt for flows triggered…

    Digital Marketing, Ecommerce, Martech, Strategy

    Enable Ecommerce Tracking to collect more purchase and transaction data

    by Rachael Ward September 22, 2020

    By utilising ecommerce tracking you can correlate your sales data, website usage data and conversion path data to acquire insight…

    Ecommerce, Websites

    Setup Google Smart Shopping to reach more customers

    by Rachael Ward September 2, 2020

    A must for any digital commerce website, meet your customers at the right time in the right place with Google…

    Digital Marketing, Ecommerce, Martech, Websites

    Strengthen your social commerce by adopting the Facebook Shops feature.

    by Rachael Ward August 27, 2020

    Social commerce has never been easier! With the recent launch of Facebook Shops and its seamless integrations with both Shopify…

    Ecommerce

    What does Facebook Shops mean for your business?

    by Rachael Ward August 19, 2020

    Why Facebook Shops? Whether from a business owners’ perspective or from your own consumer habits recently, we all know that…

    Ecommerce

    NOW TIP #7

    by Rachael Ward July 7, 2020

    Are you wondering what role your search, social and email campaigns played in a recent conversion? Or how long the…

    Digital Marketing, Ecommerce, Martech, Strategy

    Run dynamic retargeting ads to avoid losing sales and opportunities.

    by Rachael Ward June 15, 2020

    Could you be losing sales by not accurately retargeting potential customers? Consider using dynamic retargeting ads to reach larger audiences…

    Digital Marketing, Martech
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